I suspect that what made this thing attractive to them is the use of the word "sequestration".
Idea: anyone who worries about their own breath's contribution to global warming should simply stop breathing. We solve two problems in one.
She ticks all the boxes; knitted tee-shirt from sustainable purple yoghurt, trendy arab-style scarf, dis-shevelled hair style and a total lack of scientific knowledge.
So true, all three of you :-)